Employment
Producer & On-Air Talent (Freelance) 2010-Present BFM Media Sdn Bhd
Played an integral role in the development of WTF: What The Flick and Fatstax and Handclaps, two of BFM 89.9's most popular programmes. Hosted, planned outlines and drafted scripts for on-air broadcasts. Drove and led marketing strategy, social media strategy and on-ground activites for both programmes.
Head of Content & Editorial (Product & Ecosystem) 2010-2012 YTL Communications Sdn Bhd (Yes)
Drove strategy and vision for all content products. Worked with business units to develop business cases that validated product concepts and implementation plans. Coordinated with Network, IT and Development teams for integrated product offerings. Hired and managed Content Development and Editorial teams for products and services that encompassed news, entertainment, sports, tech and rich media. Managed relationships with existing partners and vendors. Led in the negotiation and contracting of new partners and vendors, engaging internal support from Legal, Finance and Business Development teams.
Manager, Content Development & Partnerships 2010 YTL Communications Sdn Bhd (Yes)
Collaborated in the development and formulation of content strategy and roadmap. Presented content roadmap and obtained approval from Management and Board of Directors. Led in the negotiation and contracting of partners and vendors, engaging internal support from Legal, Finance and Business Development teams.
Malaysia Editor, MSN Malaysia 2009-2010 Catcha Digital Sdn Bhd
Oversaw the re-launch of the MSN Malaysia portal under Catcha Digital - a joint venture between Catcha Media and Microsoft. Maintained editorial oversight on all entry-points to the portal. Managed teams of editors and writers. Oversaw content production on key 'Channels'. Provided support and training during the induction of the Malaysian Editor-in-Chief. Continually raised overall traffic, unique users and engagement on the portal.
Country Editor, MSN Malaysia 2008-2009 Microsoft Malaysia Sdn Bhd
Supported development and rollout of key 'Channels' in Southeast Asia including MSN Entertainment, MSN Movies, MSN News and MSN Sports. Maintained editorial oversight on all entry-points to the portal. Oversaw content production on key 'Channels'. Supervised outsourced editorial support. Enhanced efficiency by streamlining and improving upon publishing processes and workflows; these changes were later adopted across the region. Provided support and training during the induction of the Southeast Asian Editor-in-Chief and the inductions of Singapore's and Indonesia's Country Editors. Collaborated with other regional editorial teams. Helped to develop audiences for new 'Channels' and continually raised overall traffic, unique users and engagement on the portal.
